Hi, I'm Laurielle
I am a creative and driven marketer with 5+ years of experience crafting campaigns with powerful brand positioning and engaging messaging. I've worked in a wide range of businesses, including SaaS startups, nonprofits, and consulting agencies.
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Whether I’m creating content to engage new audiences or designing omni-channel marketing campaigns, I'm always working to help people and business tell their stories.​
Education
Arizona State University, Tempe, AZ
B.S., Public Service and Public Policy: Nonprofit Leadership and Management; Art History
Summa Cum Laude
August 2016 - May 2020
Skills and certifications
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Salesforce
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Campaign Management
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Braze
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Figma
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Adobe creative suite
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Copywriting
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Event management
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Content marketing
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Project management
Braze Certified Marketer
Professional experience
Integrated Marketing Manager | Niche
March 2025- Present
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Design and implement omni-channel marketing campaigns that align with overall business goals and target all audiences.
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Develop creative and cohesive strategies across all marketing channels, including lifecycle, content, and performance.
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Manage campaign timelines, deliverables, and budgets, ensuring on-time and within-budget execution.
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Monitor campaign performance and establish KPIs and success metrics to create actionable insights to drive ROI.
Associate Marketing Manager, Lifecycle | Niche
August 2023 - March 2025
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Managed multi-channel communications strategies to engage 3M+ users at every step in their school search journey.
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Collaborated with product, engineering, design, and customer success to ensure unified messaging across marketing content.
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Crafted highly segmented and personalized campaigns that resulted in a 4X increase in CTOR across all audiences.
Associate Manager, B2B Demand Generation | Niche
January 2022 - August 2023
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Created content to fuel Niche’s demand generation engine with a key focus on the bottom of the funnel
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Worked cross-functionally with Sales, Product, Design, and Brand to develop GTM campaigns across all verticals.
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Developed core messaging and content for product launches that resulted in $1.9M total pipeline and 200+ demos.
B2B Marketing Coordinator | Niche
September 2021 - January 2022
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Managed 20+ yearly in-person conferences and industry events that fueled the Sales funnel and drove over $900K in ARR.
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Maintained all B2B Marketing materials and sales collateral, including conference handouts, promotional swag, sales pitch decks, product one-pagers, client testimonials, and case studies.
Marketing Specialist | St. Mary's Food Bank
September 2020 - August 2021
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Created content to fuel Niche’s demand generation engine with a key focus on the bottom of the funnel
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Worked cross-functionally with Sales, Product, Design, and Brand to develop GTM campaigns across all verticals.
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Developed core messaging and content for product launches that resulted in $1.9M total pipeline and 200+ demos.
Communications Intern | Javelina
September 2020 - August 2021
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Developed and published written content for Javelina and clients as needed, including blogs, social media content, promoted posts, talking points, podcasts, and website copy.
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Increased a client’s social media follower count by 2,783% in three months by creating engaging copy and graphic direction.